Magazine two

The second magazine that my group have decided to do is a game magazine which is EGM this is because the magazine could open up the target audience for the movie, and it’s a different way to promote our movie. For the magazine we will make our movie in to game, we will be advertising the game but at the same time the movie because both of them are linked.

Firstly because the game is EGM this straight away opens the target market. People who read the magazine will see the game and then they’ll know that it’s a movie, so if they think the game looks good and the game got good reviews they would think the movie would be good so it would attract them in. EGM has a target market which is around 14-21 males, this is also our primary market so this would encourage the same target audience to watch the movie. EGM second target market is 28-36 year old this is the way that writes and some games that they review would appeal to people older. If this target audience was to read the magazine this would open up a 3rd target audience for our group. Our first is 14-21 males, our second is 24-30 year olds, so this would open 30+ audience. As well as this it will appeal to the gamer audience.

The problem with this magazine is that it all opens the age sector, doesn’t open the gender part. The magazine is mostly aimed at males and so is the trailer itself, because of this females may not be interested to the movie meaning less people would watch it.